Workflow Seams assets
Everything needed to represent the brand consistently. Masters are SVG; PNGs are exported at 2× for screens. All files are generated from one script, so if something here changes, everything downstream changes with it.
Unlisted page. Download the whole kit from the links below or grab individual files.
Logo
The mark is a rounded square with a copper stitch running through it: the seam. Use the outline mark in lockups and the filled tile for favicons and avatars. Minimum clear space is the height of the stitch dash on all sides. Don't recolor the stitch; don't put the mark on a busy photo.
Flat versions with backgrounds: horizontal on paper · horizontal on ink · stacked on paper.
Color
Paper and ink do the work. Green is for things you can click. Copper appears only as the stitch. In dark mode the roles invert and accent/stitch lift to #3fae8f / #d9784a.
#15171bText, logo, dark backgrounds#4a4e57Secondary text#7a7e86Muted text, captions#f4f1eaPage background#ebe6dbAlternate sections, cards#d9d3c6Borders, dividers#0e6b55Links, CTAs, eyebrows#c2622fThe seam. Dashed lines, logo mark onlyType
Fraunces
Display. Optical size 144, SOFT 30, weight 400–600. Headlines and the wordmark. Free from Google Fonts.
Inter
Body. Weight 400–600. Everything else. Email signatures fall back to Georgia / Arial. Free from Google Fonts.
Favicons & app icons
Already installed on this site. The set includes favicon.ico (16/32/48), favicon.svg, apple-touch-icon.png, 192 and 512 PNGs, a maskable 512 for Android, and site.webmanifest.
Files: favicon.ico · favicon.svg · apple-touch-icon.png · icon-192.png · icon-512.png · icon-maskable-512.png · site.webmanifest
Rollout checklist
Every place the old brand shows up, what to replace it with, and the exact copy. Work top to bottom; the first group matters most.
Profiles people actually check
LinkedIn — personal profile
- Photo: headshot-800.jpg
- Banner: linkedin-banner.png (1584×396)
- Headline (220 max):
Fractional CFO & Financial Systems for Owner-Led Companies · Founder, Workflow Seams · Your books are a symptom. Your systems are the cause. - About:
Most accounting problems aren't accounting problems. They show up in the books, but they start in the handoffs: a lead becomes a client, an order becomes revenue, hours become margin, an invoice becomes cash. Those seams are where owner-led companies create value and where they quietly lose it. I run Workflow Seams, a fractional CFO practice that treats the systems behind the numbers as part of the job. We rebuild the numbers from source data (orders, shipments, payouts, CRM records, the ledger), fix the systems that produced the bad ones, then run the finance function on top: cash-flow projections, forecasts and budgets, tax planning, and a standing meeting where the owner approves spending with current numbers in front of them. Recent work: a DTC manufacturer whose reported loss turned out to be a profit once COGS and inventory were rebuilt from 450,000 orders; a legal services firm spending $3.7M a year on leads that couldn't see 60% of signed clients never produced a fee; a production company that got a finance function and passed $1M. In public accounting since 2013. Working with owner-led companies from $1M to $50M+ in e-commerce, services, production and agencies. workflowseams.com - Experience entry: Title "Founder & Fractional CFO" · Company "Workflow Seams" · Website workflowseams.com. Description:
Fractional CFO and financial systems for owner-led companies. Source-data diagnostics, controls frameworks, inventory and COGS engines, revenue models, cross-system data bridges, marketing analytics, and the monthly CFO cadence that runs on top of them. - Contact info: website → workflowseams.com. Remove seams.finance / seamsaccounting.com if listed.
- Custom button (Premium): "Visit website" → workflowseams.com, or "Book an appointment" → the Notion Calendar link.
LinkedIn — company page (create one if it doesn't exist)
- Name: Workflow Seams · Industry: Accounting · Size: 1 · Website: workflowseams.com
- Logo: linkedin-company-logo-400.png · Cover: linkedin-company-cover.png (1128×191)
- Tagline (120 max):
Fractional CFO + financial systems for owner-led companies. Your books are a symptom. Your systems are the cause. - About:
Workflow Seams is a fractional CFO and financial systems practice for owner-led companies with $1M to $50M+ in revenue. We rebuild the numbers from source data, fix the systems that produced the bad ones, then run the finance function: cash-flow projections, forecasts and budgets, tax planning, controls, and a standing owner meeting. Three ways to work together: an Operations & Finance Diagnostic, a monthly Fractional CFO engagement, and scoped Systems & Models projects. Founded by Robert Schaefer, in public accounting since 2013. - Then set your personal Experience entry to point at this page so the logo shows on your profile.
X (@r_p_schaefer)
- Avatar: headshot-800.jpg · Header: x-header.png (1500×500)
- Bio (160 max):
Fractional CFO + financial systems for owner-led companies. Your books are a symptom; your systems are the cause. Founder, Workflow Seams. - Website: workflowseams.com · Location: as you prefer
Instagram (if you keep it active)
- Avatar: headshot-800.jpg (personal) or avatar-400.png (brand)
- Bio (150 max):
Fractional CFO + financial systems for owner-led companies. Your books are a symptom. Your systems are the cause. ↓ 15-minute intro call - Link: workflowseams.com
Email and calendar
Gmail / Google Workspace
- Signature: use the copy button in the next section. Settings → General → Signature → set as default for new emails and replies.
- Profile photo (shows in Gmail, Meet, Calendar invites): headshot-800.jpg — Google Account → Personal info → Photo.
- Send-as name: "Robert Schaefer" (not "Workflow Seams" — people reply to a person).
Notion Calendar booking page
- Confirm
calendar.notion.so/meet/robertschaefer/15minintrois live and the event is 15 minutes. - Title: 15-minute intro call · Description:
A fit conversation, not a sales call. Bring the thing that's bugging you about your numbers and we'll tell you where it probably starts. - Avatar: headshot-800.jpg
Calendly (retire)
- Turn off the "15-min introductory call" event type so old links stop accepting bookings, or leave it on for 30 days then turn it off. Nothing on the new site points to it.
MailerLite (newsletter sender)
- Sender name: Robert Schaefer, Workflow Seams · From: contact@workflowseams.com
- Template logo: ws-logo-horizontal-ink.png · footer link → workflowseams.com
Client-facing tools
Copilot client portal (portal.workflowseams.com)
- Settings → Branding: Name Workflow Seams · Logo copilot-logo-horizontal.png · Icon copilot-icon-512.png
- Colors: primary
#15171b, accent#0e6b55, background#f4f1ea - Login page / welcome text:
Workflow Seams client portal. Documents, requests, and messages in one place.
Notion
- Workspace icon: notion-icon-280.png on your own workspace and on any client workspace where Workflow Seams has a branded home page.
- Your profile photo: headshot-800.jpg (appears on every comment and @mention in client workspaces).
QuickBooks Online Accountant
- Firm profile → Firm name Workflow Seams · Logo ws-logo-horizontal-ink.png · Website workflowseams.com. This is what clients see on invitations and in the Accountant tab.
Fathom, Zoom, Google Meet, Slack
- Display name "Robert Schaefer" and headshot-800.jpg as the avatar on each. These show up in every recording and shared summary.
Old properties
Super.so, seams.finance, seamsaccounting.com
- Super.so (workflowseams): after the new site is live, remove the custom domain from the site settings; cancel the subscription after one to two weeks of clean traffic.
- seams.finance: untouched for now. If it stays live, update its footer links to workflowseams.com and swap the Calendly link for the Notion Calendar link.
- seamsaccounting.com: already forwards into the new site via the /seams-accounting redirect. Nothing to do.
- Google Search Console: submit
sitemap-index.xml; request indexing on /, /services, /work, /approach.
Email signature
Table-based, inline styles, web-safe fonts, so it survives Gmail, Outlook and Apple Mail. The logo loads from this site, so it only renders once the domain is live.
|
| Robert Schaefer |
| Founder & Fractional CFO, Workflow Seams |
| contact@workflowseams.com · workflowseams.com |
| Book a 15-minute call · LinkedIn |
Gmail: Settings → See all settings → General → Signature → Create new → paste. Set as default for new emails and replies.
Social & platform images
Copilot portal also takes a horizontal logo: copilot-logo-horizontal.png.